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dc.contributor.authorHannay, Jo Erskine
dc.contributor.authorFuglerud, Kristin Skeide
dc.contributor.authorØstvold, Bjarte M.
dc.date.accessioned2020-09-01T10:40:35Z
dc.date.available2020-09-01T10:40:35Z
dc.date.created2020-08-10T15:38:24Z
dc.date.issued2020
dc.identifier.issn0302-9743
dc.identifier.urihttps://hdl.handle.net/11250/2675821
dc.description.abstractWhen analysing how the information-technological innovation of a startup company is perceived to affect the market, we encountered challenges when using existing customer journey analysis frameworks. In particular, we identified a need to express critical events for technology adoption, a need to express universal access principles and a need to express journeys for multiple stakeholders in the same diagram; all in an easily readable manner. To do this, we extended an existing stripped-down customer journey framework with elements for the above aspects. We present this extended framework as a stakeholder journey framework. Based on the initial application of this framework on the startup company’s innovation product, we conclude that the stakeholder journey framework aided in uncovering issues within technology adoption and universal access that would otherwise not have been addressed.
dc.language.isoeng
dc.titleStakeholder Journey Analysis for Innovation: A Multiparty Analysis Framework for Startups
dc.typePeer reviewed
dc.typeJournal article
dc.description.versionpublishedVersion
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1
dc.identifier.doihttps://doi.org/10.1007/978-3-030-49108-6_27
dc.identifier.cristin1822571
dc.source.journalLecture Notes in Computer Science (LNCS)
dc.source.volume12189
dc.relation.projectNorges forskningsråd: 296256


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